WhatsApp Business API - List Price Schedule

Pricing Rules

  • “Message template” has the meaning detailed in our Documentation. “Templated message” means a message sent using a message template, in compliance with our terms and policies.
  • All prices are set forth in the List Price Schedule below and will apply to Templated Messages sent on or after the effective date indicated in the List Price Schedule.
  • We will determine the price of each delivered Templated Message based upon the country code of the message recipient and the volume of Templated Messages delivered in a calendar month to a given country or region. Templated Message volume will not be aggregated across countries or regions or different WABAs.
  • The price charged for each delivered Templated Message will be the price effective at the time you send the Templated Message.
  • We will charge you for each Templated Message that is delivered within 30 days after being sent. We will not charge you for Templated Messages that we deliver more than 30 days after you send them. We determine that a message has been delivered when WhatsApp servers process a delivery receipt for the sent message.
  • If your customer initiates messaging with you, we will not charge you for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window"). Any additional message you send to that customer beyond the Customer Care Window must be a Templated Message, for which we will charge you as set forth in our rate card.
  • We have the right to update this rate card on a monthly basis, and changes will take effect the first day of the calendar month following such changes.
  • Exclusions. The WhatsApp Business Solution may not be used to send messages to or from the following countries and regions: Crimea, Cuba, Iran, North Korea, and Syria.

Cost per Message in IDR

First 250K messages Next 750K messages Next
2M messages
Next
3M messages
Next
4M messages
Next
5M messages
Next
10M messages
> 25M messages
Argentina

Rp586.344

Rp577.230

Rp568.117

Rp540.776

Rp513.436

Rp486.095

Rp486.095

Rp486.095

Brazil

Rp668.217

Rp643.514

Rp618.811

Rp569.404

Rp519.997

Rp445.887

Rp371.776

Rp371.776

Chile

Rp828.570

Rp817.286

Rp800.360

Rp777.792

Rp777.792

Rp777.792

Rp777.792

Rp777.792

Colombia

Rp141.485

Rp134.514

Rp124.057

Rp110.114

Rp110.114

Rp110.114

Rp110.114

Rp110.114

Egypt

Rp971.389

Rp950.801

Rp919.918

Rp878.741

Rp878.741

Rp878.741

Rp878.741

Rp878.741

France

Rp1.085.644

Rp1.015.267

Rp909.701

Rp768.947

Rp768.947

Rp768.947

Rp768.947

Rp768.947

Germany

Rp1.212.767

Rp1.194.250

Rp1.175.733

Rp1.120.182

Rp1.064.631

Rp1.009.080

Rp1.009.080

Rp1.009.080

India

Rp59.470

Rp59.470

Rp56.925

Rp56.925

Rp54.248

Rp51.551

Rp48.865

Rp46.178

Indonesia

Rp339.451

Rp334.949

Rp330.500

Rp321.550

Rp312.599

Rp299.172

Rp285.746

Rp285.746

Israel

Rp328.563

Rp312.683

Rp288.864

Rp257.104

Rp257.104

Rp257.104

Rp257.104

Rp257.104

Italy

Rp593.980

Rp585.248

Rp576.516

Rp550.321

Rp524.126

Rp497.931

Rp497.931

Rp497.931

Malaysia

Rp575.739

Rp560.743

Rp545.747

Rp500.759

Rp455.771

Rp410.783

Rp410.783

Rp410.783

Mexico**

Rp376.782

Rp370.186

Rp363.589

Rp343.800

Rp324.010

Rp304.220

Rp304.220

Rp304.220

Netherlands

Rp1.131.318

Rp1.098.201

Rp1.048.525

Rp982.291

Rp982.291

Rp982.291

Rp982.291

Rp982.291

Nigeria

Rp451.302

Rp418.058

Rp368.192

Rp301.703

Rp301.703

Rp301.703

Rp301.703

Rp301.703

Pakistan

Rp357.127

Rp345.320

Rp327.609

Rp303.994

Rp303.994

Rp303.994

Rp303.994

Rp303.994

Peru

Rp628.483

Rp592.467

Rp538.443

Rp466.412

Rp466.412

Rp466.412

Rp466.412

Rp466.412

Russia

Rp674.156

Rp656.997

Rp639.837

Rp588.359

Rp536.881

Rp485.402

Rp485.402

Rp485.402

Saudi Arabia

Rp367.732

Rp350.764

Rp325.311

Rp291.374

Rp291.374

Rp291.374

Rp291.374

Rp291.374

South Africa

Rp282.889

Rp267.618

Rp244.710

Rp214.167

Rp214.167

Rp214.167

Rp214.167

Rp214.167

Spain

Rp537.418

Rp523.277

Rp502.067

Rp473.786

Rp473.786

Rp473.786

Rp473.786

Rp473.786

Turkey

Rp141.485

Rp137.243

Rp131.000

Rp120.274

Rp107.548

Rp94.821

Rp94.821

Rp94.821

United Arab Emirates

Rp332.098

Rp325.975

Rp316.791

Rp304.546

Rp304.546

Rp304.546

Rp304.546

Rp304.546

United Kingdom

Rp563.012

Rp550.420

Rp537.828

Rp500.052

Rp462.275

Rp424.499

Rp424.499

Rp424.499

North America*

Rp120.274

Rp116.739

Rp113.204

Rp102.598

Rp91.993

Rp81.388

Rp81.388

Rp81.388

Rest of Africa*

Rp813.977

Rp793.805

Rp773.633

Rp713.118

Rp652.603

Rp592.088

Rp592.088

Rp592.088

Rest of Asia Pacific*

Rp714.167

Rp702.647

Rp691.128

Rp656.569

Rp622.010

Rp587.451

Rp587.451

Rp587.451

Rest of Central & Eastern Europe*

Rp874.821

Rp856.747

Rp838.673

Rp784.450

Rp730.228

Rp676.006

Rp676.006

Rp676.006

Rest of Latin America*

Rp728.754

Rp714.727

Rp700.700

Rp658.618

Rp616.527

Rp574.455

Rp574.455

Rp574.455

Rest of Middle East*

Rp726.675

Rp715.938

Rp705.200

Rp672.988

Rp640.776

Rp608.565

Rp608.565

Rp608.565

Rest of Western Europe*

Rp1061.240

Rp1043.864

Rp1026.488

Rp974.360

Rp922.232

Rp870.105

Rp870.105

Rp870.105

Other*

Rp537.418

Rp537.418

Rp537.418

Rp537.418

Rp537.418

Rp537.418

Rp537.418

Rp537.418

**To find Mexico prices, see our conversation-based pricing page.