WhatsApp Business API - List Price Schedule

Pricing Rules

  • “Message template” has the meaning detailed in our Documentation. “Templated message” means a message sent using a message template, in compliance with our terms and policies.
  • All prices are set forth in the List Price Schedule below and will apply to Templated Messages sent on or after the effective date indicated in the List Price Schedule.
  • We will determine the price of each delivered Templated Message based upon the country code of the message recipient and the volume of Templated Messages delivered in a calendar month to a given country or region. Templated Message volume will not be aggregated across countries or regions or different WABAs.
  • The price charged for each delivered Templated Message will be the price effective at the time you send the Templated Message.
  • We will charge you for each Templated Message that is delivered within 30 days after being sent. We will not charge you for Templated Messages that we deliver more than 30 days after you send them. We determine that a message has been delivered when WhatsApp servers process a delivery receipt for the sent message.
  • If your customer initiates messaging with you, we will not charge you for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window"). Any additional message you send to that customer beyond the Customer Care Window must be a Templated Message, for which we will charge you as set forth in our rate card.
  • We have the right to update this rate card on a monthly basis, and changes will take effect the first day of the calendar month following such changes.
  • Exclusions. The WhatsApp Business Solution may not be used to send messages to or from the following countries and regions: Crimea, Cuba, Iran, North Korea, and Syria.

Cost per Message in IDR

First 250K messages Next 750K messages Next
2M messages
Next
3M messages
Next
4M messages
Next
5M messages
Next
10M messages
> 25M messages
Argentina

Rp586.264

Rp577.150

Rp568.037

Rp540.696

Rp513.356

Rp486.015

Rp486.015

Rp486.015

Brazil

Rp668.137

Rp643.434

Rp618.731

Rp569.324

Rp519.917

Rp445.807

Rp371.696

Rp371.696

Chile

Rp828.490

Rp817.206

Rp800.280

Rp777.712

Rp777.712

Rp777.712

Rp777.712

Rp777.712

Colombia

Rp141.405

Rp134.434

Rp123.977

Rp110.034

Rp110.034

Rp110.034

Rp110.034

Rp110.034

Egypt

Rp971.309

Rp950.721

Rp919.838

Rp878.661

Rp878.661

Rp878.661

Rp878.661

Rp878.661

France

Rp1085.564

Rp1015.187

Rp909.621

Rp768.867

Rp768.867

Rp768.867

Rp768.867

Rp768.867

Germany

Rp1212.687

Rp1194.170

Rp1175.653

Rp1120.102

Rp1064.551

Rp1009.000

Rp1009.000

Rp1009.000

India

Rp59.390

Rp59.390

Rp56.845

Rp56.845

Rp54.158

Rp51.471

Rp48.785

Rp46.098

Indonesia

Rp339.371

Rp334.896

Rp330.420

Rp321.470

Rp312.519

Rp299.092

Rp285.666

Rp285.666

Israel

Rp328.483

Rp312.603

Rp288.784

Rp257.024

Rp257.024

Rp257.024

Rp257.024

Rp257.024

Italy

Rp593.900

Rp585.168

Rp576.436

Rp550.241

Rp524.046

Rp497.851

Rp497.851

Rp497.851

Malaysia

Rp575.659

Rp560.663

Rp545.667

Rp500.679

Rp455.691

Rp410.703

Rp410.703

Rp410.703

Mexico**

Rp376.702

Rp370.106

Rp363.509

Rp343.720

Rp323.930

Rp304.140

Rp304.140

Rp304.140

Netherlands

Rp1131.238

Rp1098.121

Rp1048.445

Rp982.211

Rp982.211

Rp982.211

Rp982.211

Rp982.211

Nigeria

Rp451.222

Rp417.978

Rp368.112

Rp301.623

Rp301.623

Rp301.623

Rp301.623

Rp301.623

Pakistan

Rp357.047

Rp345.240

Rp327.529

Rp303.914

Rp303.914

Rp303.914

Rp303.914

Rp303.914

Peru

Rp628.403

Rp592.387

Rp538.363

Rp466.332

Rp466.332

Rp466.332

Rp466.332

Rp466.332

Russia

Rp674.076

Rp656.917

Rp639.757

Rp588.279

Rp536.801

Rp485.322

Rp485.322

Rp485.322

Saudi Arabia

Rp367.652

Rp350.684

Rp325.231

Rp291.294

Rp291.294

Rp291.294

Rp291.294

Rp291.294

South Africa

Rp282.809

Rp267.538

Rp244.630

Rp214.087

Rp214.087

Rp214.087

Rp214.087

Rp214.087

Spain

Rp537.338

Rp523.197

Rp501.987

Rp473.706

Rp473.706

Rp473.706

Rp473.706

Rp473.706

Turkey

Rp141.405

Rp137.163

Rp132.920

Rp120.194

Rp107.468

Rp94.741

Rp94.741

Rp94.741

United Arab Emirates

Rp332.018

Rp325.895

Rp316.711

Rp304.466

Rp304.466

Rp304.466

Rp304.466

Rp304.466

United Kingdom

Rp562.932

Rp550.340

Rp537.748

Rp499.972

Rp462.195

Rp424.419

Rp424.419

Rp424.419

North America*

Rp120.194

Rp116.659

Rp113.124

Rp102.518

Rp91.913

Rp81.308

Rp81.308

Rp81.308

Rest of Africa*

Rp813.897

Rp793.725

Rp773.553

Rp713.038

Rp652.523

Rp592.008

Rp592.008

Rp592.008

Rest of Asia Pacific*

Rp714.087

Rp702.567

Rp691.048

Rp656.489

Rp621.930

Rp587.371

Rp587.371

Rp587.371

Rest of Central & Eastern Europe*

Rp874.741

Rp856.667

Rp838.593

Rp784.370

Rp730.148

Rp675.926

Rp675.926

Rp675.926

Rest of Latin America*

Rp728.674

Rp714.647

Rp700.620

Rp658.538

Rp616.457

Rp574.375

Rp574.375

Rp574.375

Rest of Middle East*

Rp726.595

Rp715.858

Rp705.120

Rp672.908

Rp640.696

Rp608.485

Rp608.485

Rp608.485

Rest of Western Europe*

Rp1061.160

Rp1043.784

Rp1026.408

Rp974.280

Rp922.152

Rp870.025

Rp870.025

Rp870.025

Other*

Rp537.338

Rp537.338

Rp537.338

Rp537.338

Rp537.338

Rp537.338

Rp537.338

Rp537.338

**To find Mexico prices, see our conversation-based pricing page.